We publish reviews you can trust. Here is exactly how we test, score, and update every recommendation.
Our Testing Standards
Automation Authority exists to help small business owners pick the right automation tools without the hype. We test products ourselves and document what actually works in real workflows.
- Hands-on testing: We use the tool in realistic scenarios (lead capture, scheduling, follow-ups, reporting).
- Time-to-value: We measure how fast a non-technical user can get useful results.
- Pricing transparency: We record what it actually costs to get the features most businesses need.
- Support quality: We evaluate docs, onboarding, and responsiveness.
- Limitations: We document what a tool cannot do or does poorly.
How We Rate Tools
We score tools across the categories that matter most to small businesses:
- Ease of setup
- Core features
- Automation depth
- Integrations
- Pricing and value
- Support and reliability
Affiliate Relationships
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Update Policy
We revisit reviews when major features change, pricing updates, or better alternatives emerge. We add “Last updated” dates on articles so you can see freshness.